February 04, 2016

A special moment in BluePencil's life

I drove back from Pragati after picking up with the Jan 2016 issue of 'Insider - the power of design'. I have done this many times earlier - bringing back a new publication from press, keeping it on the seat next to me, and looking at it with happiness at every traffic light! But this colourful magazine is a milestone of sorts.

'Insider' is the quarterly magazine of the Institute of the Indian Interior Designers - Hyderabad Chapter. Ragini and I attended meetings, met enthusiastic, interesting people, and worked closely with them to take the magazine through the various iterations. This issue will always be special for me because it is the first publication I worked on with Ragini.

It was great fun working on Insider. This issue has articles of interest to me - the Charles Correa story (he's the architect who designed Sabarmati Ashram) and a feature on Warangal carpets are especially close to my heart. I have always been interested in architecture and interiors, and I am glad this magazine came our way.

Postscript: Alas, things turned bad when we asked for payment we deserved for the work we did and the value addition we gave the magazine. 

We feel let down that they did not even want to have a dialogue about this issue of payment. We have worked too hard for too little money, but in the long run, it is their loss. If only this team had the professionalism and maturity to understand the value our service, Insider has the potential to be a fine magazine. 

As for us, we learnt a few important lessons.  

February 02, 2016

Our work for HLF 2016

So we are on to BluePencil Version 2.0. Different kind of work. Mostly local.

We were asked if we could take on the design and branding of Hyderabad Literary Festival 2016. While my motto has been never to say no to interesting work, I would not have taken this on but for Ragini just having become a design graduate, and being based in Hyderabad.

The brief was vague, and we thought it was just the backdrop for the stages, an invite, and some signage. But this was just the tip of the iceberg, and we ended up doing everything from the torans to T-shirts, signage, banner, posters, hoardings and so on. It was the first time we saw our work spread out over such a large area - the magnificent Hyderabad Public School.

Some lessons were learnt, but all in all, a terrific experience for Ragini and me. There was gracious eulogy for our work, and the ultimate compliment was when the art room was named, 'BluePencil Art Room'. My heart overflowed, for as I said before, BluePencil is my third child!

Here's an overview of the creative work we did.

Invite, coupons, posters
Signage being priinted
The T-shirt bandi!
Ragini with her creation...the motif was much appreciated :)
Flags, torans...
The general ambience. This direction board was designed at
1 am the day before HLF started!
More signage

Schedules, venue name and entrance panels.
Posters for movie screening and 'Story of light'. 
The colourful ceiling of L2 matched the rest of the colour scheme,
and looked spectacular. Not our work, though. 
Sanjay in front of Ragini's backdrop. :)
 Team BluePencil 
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